The direct answer
To begin selling on Etsy, prepare the product, pricing, photographs, description, shipping method, inventory, and policies before creating the listing. The listing should answer the buyer’s practical questions and make fulfillment repeatable.
Key points covered
- Use a clear title, useful photographs, and specific product details.
- Price with fees, packaging, labor, and shipping in mind.
- Create a fulfillment process before the first order arrives.
Experience behind the lesson
I’m Charles McNall, an engineer, inventor, and exited founder with 18+ years in medical devices, automation, robotics, manufacturing, and physical-product startups. I co-founded Chuck Rack, led product development and commercialization, reached $250,000 in first-year sales, and completed a founder exit in 2024.
Full video transcript
Transcript: How Can a Product Startup Begin Selling on Etsy?
This is the complete timestamped transcript generated from the video captions. It has been formatted for readability but not rewritten. Automated captions can contain transcription errors; use the embedded video as the authoritative source.
[0:00] hey everybody today we are going to
[0:03] start an Etsy page it's close to
[0:05] Christmas so why don't we sell our own
[0:07] thing on Etsy and see how it goes I'm
[0:10] going to walk you through the steps of
[0:12] setting up your own Etsy account and it
[0:14] should be pretty much straightforward so
[0:16] hopefully you won't have any
[0:19] issues so first thing you want to do is
[0:22] go to the Etsy account and then click
[0:24] log in set up your account we're going
[0:26] to assume you've already logged
[0:28] in and uh so now we're in here where you
[0:34] have account settings and offers and
[0:36] things like that and then your shop
[0:45] manager so I already created a name the
[0:49] name of this store is going to be called
[0:52] The Cursed
[0:55] kitchen and so now photos create a
[0:58] listing add a photo so we need a photo
[1:02] of the product that we are going to be
[1:05] selling so let's grab a
[1:08] photo all right so you're going to click
[1:10] and add some images you can crop them
[1:12] down if you'd like to get rid of some
[1:14] extra area that you don't like in there
[1:17] so for
[1:18] example I can come in here
[1:21] and crop this down and get rid of those
[1:23] Corners a
[1:26] bit oh kind of like
[1:28] that
[1:34] all
[1:35] right and
[1:37] then you can come down here you can add
[1:40] a video if you need it title I entered a
[1:43] Title Here murder weight rolling pen
[1:45] extra large gold
[1:47] anodized uh did you make it I did is it
[1:50] a finished product what year did you
[1:52] make them where category does it go
[1:55] in and
[1:58] then um here it's part part of baking
[2:01] what is it made of it's primary and
[2:03] secondary colors is it part of a set is
[2:06] a dishwasher safe uh
[2:09] occasion
[2:11] Christmas uh
[2:13] renewals um automatic so it'll renew and
[2:17] charge me 20 cents each time is it
[2:20] physical or digital
[2:25] yes I have in here this rolling pin
[2:28] belongs in a game of C blue Etc and then
[2:32] it's
[2:33] Hefty weighing in
[2:38] at
[2:40] 4.4
[2:44] pounds s
[2:47] 15.5 in
[2:51] Long by
[2:54] 3.5 in
[2:58] diameter
[3:00] okay so all that info is in here
[3:04] now and then add some
[3:08] tags add your
[3:13] price quantity I've got 75 of
[3:18] them I don't know what a fair price for
[3:20] this is let's make it $75 for
[3:24] now and then and no
[3:28] variations click personalized
[3:30] information for this listing
[3:33] off and then shipping is
[3:36] calculated origin zip code processing
[3:39] time in here where it is USPS mail class
[3:43] is optional they're going to calculate
[3:45] it all for
[3:46] me uh no free
[3:50] shipping no handling
[3:55] fee and then we can get Etsy labels if
[3:58] we want
[4:02] um and then let's see
[4:07] here we could save as a shipping profile
[4:09] if we want weight four pounds so you
[4:13] cannot just enter in the poundage it
[4:17] needs pounds and ounces if you try and
[4:19] do 4.4 pounds it will not end up correct
[4:22] here and then
[4:25] um item size length width height of its
[4:28] package dimension
[4:30] gives you estimates of how much shipping
[4:32] will be based on its
[4:33] location and then your return info here
[4:36] so you can click save and
[4:39] continue
[4:42] so we got two items in
[4:45] there now we're going to
[4:49] continue how are we going to get
[4:54] paid where is my Bank
[4:58] located United States okay am I a
[5:02] business or an
[5:04] individual well enter what you are tell
[5:07] us a little bit about yourself country
[5:09] of residence first name last name date
[5:11] of birth address for
[5:15] taxpayer have you ever lived in a
[5:17] sanctioned
[5:19] region no and then your bank info which
[5:23] I am not going to enter right here but
[5:25] I'll enter all of this and then get to
[5:27] the next
[5:28] page
[5:31] okay so I just finished adding my bank
[5:33] account
[5:34] info and now it's asking me to finish
[5:37] setting up all the billing now on the
[5:39] last screen if you needed a uh Fe n
[5:43] number or if you needed your articles of
[5:47] registration number from whatever
[5:49] government you registered or state you
[5:51] registered your business in uh check out
[5:54] my how to start a business episode and
[5:56] that will help you figure that out and
[5:58] then you can enter that that info there
[6:01] so anyways add a credit card billing
[6:04] address and then hit save and continue
[6:07] I'm going to do that right now also and
[6:10] then we'll check out with the next
[6:12] page next page they're asking you if you
[6:15] want to have any two Factor
[6:17] authentication and you can get either
[6:21] SMS phone call or use an authenticator
[6:23] app and so that's awesome the next
[6:27] section is where you enter your phone
[6:29] number here and then they can text you
[6:32] an SMS code if you want for two factor
[6:34] and then you can enter it in here so
[6:37] again I'll uh do that and then jump to
[6:39] the next
[6:41] page after that you basically get some
[6:45] two- Factor authentication backup codes
[6:47] which you can save into a file and keep
[6:51] safe somewhere in case you ever lose
[6:53] your to factor authentication and then
[6:55] it sends you on to your main portal
[6:57] which is this page here and then
[7:00] basically uh remember to verify your
[7:03] business and
[7:05] then uh and spec the rest of everything
[7:09] that's in
[7:10] here and if uh there's anything that
[7:13] seems to be a Miss well you can figure
[7:15] it out all right well I hope you guys
[7:19] thought that was
[7:20] useful and if you liked what you saw
[7:23] please like And
[7:25] subscribe and I will see you guys all
[7:27] next time with something new and
[7:28] exciting
[7:29] thanks